Alike WA
Feb
2025
Brand
Crafting purposeful brands for the experience era.
Brand Strategy
(1)
Positioning
(2)
Narrative
(3)
Visual identity
(4)
Messaging
(5)
Impact + Growth
Brand identity fuels recognition, amplifies differentiation and makes big ideas and meaning accessible. Brands are messengers of trust. People are reassured by brands that are recognisable and familiar. Great brand strategy is a basic building block of good business strategy.
A robust brand architecture and precise audience strategy are merely the launchpad. To truly influence change, you must move beyond the whiteboard and continuously forge human connections. This requires an intimate understanding of what drives people—their culture.
Our comprehensive suite of services is the catalyst for this transformation. We meet brands exactly where they are—from inception to reinvention—ensuring every interaction is an impact experience.
Befriend Inc Visual Identity
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Activ Better Odds Lottery
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Perkins Better Community, Better Business Forum
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Services
Service
Details
Brand strategy
A brand strategy defines how an organisation wants to be perceived by its target audience to achieve its goals. The strategy differentiates a brand from competitors, builds customer loyalty, and fosters emotional connections.
Positioning
Brand positioning is the act of differentiating a brand in the minds of people, relative to competitors. It’s all about deciding how your organisation will show up and stand out in the world.
Narrative
A brand narrative is a cohesive and compelling story that communicates who the organisation is, what it believes, and how it’s different. Narratives are used to create and emotional connection to your audience and shapes how it shows up in the world.
Visual identity
A visual identity is the collection of design elements, like logos, colours, and fonts, that represent a company or brand.
Messaging
A structured document that defines what messages are shared with which audiences and when. A messaging framework ensures a brand’s key messages are delivered consistently across teams in different parts of the organisation.
Anglicare Choose Your Warrior
Oct
2025
World Vision Canada
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2025
St Pats Winter Appeal
Jun
2025
Emergency Alliance Gaza Impact Report
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2025
